Zentap leverages Facebook's advertising platform to create targeted campaigns for you.
As with all marketing campaigns, it takes time to optimize our campaigns.
When a new campaign is launched, whether you're spending $1 dollar a day or $10,000 a day, Facebook will go through a “learning phase” for each campaign.
Generally, the learning phase is completed on the first 50 leads generated by your campaign.
We want to reiterate that every lead is a viable opportunity.
The number one mistake with any agent or realtor when running a real estate lead generation campaign is devaluing a lead. Some agents have the mindset that if the person isn’t ready to do business right then and there, it’s a dead-end lead. That couldn’t be further from the truth. Every lead has a different level of readiness and it just takes the right time.
When it comes to generating real estate leads, it’s important to take every lead seriously, even if it isn’t immediately relevant. You never know which lead may help you down the road. Whether it’s just a telephone number or an email address, these highly sought-after commodities should be explored and pursued to their fullest, with realtors leaving no stone unturned in order to capitalize on a prospective deal.
According to RISMedia, a leader in real estate information, 50 percent of online leads do not convert into customers for at least 12 to 24 months.
Your goal with real estate leads, whether they’re buyer or sellers is to nurture them through the process until they’re ready to take the leap.
Let us know if you'd like to discuss strategies for engaging your leads by emailing us at firstname.lastname@example.org.