Lead generation is a part of a robust marketing strategy.
The goal of lead generation is to stimulate interest in your product (listings) or services for the purpose of developing a sales pipeline.
It's an essential part of preparing a business for long-term success.
Done right, real estate lead generation will take your business to the next level; helping it flourish with a continual stream of new potential clients.
A real estate lead will typically come from a combination of referrals, advertising, trade shows, direct mailings, and additional marketing efforts, but it can essentially come from anywhere.
In its simplest form, a lead is a prospective customer that shows interest in your business — this could range from providing their contact information, meeting you at a networking conference, or even commenting on your social media post.
The goal of a successful real estate lead generation campaign is to turn a lead into a prospect, then a client, and finally a closed client. However, there is one conundrum: how to keep the steady flow of clients and real estate deals coming in.
This is where Zentap's lead generation programs can help! We'll work with you to create a scalable approach to generate a consistent pipeline that is vital for success.
Reach out to our team at firstname.lastname@example.org to learn more about how to create a successful pipeline.