Zentap works with you to create targeted ad campaigns via Facebook.
There are two primary reasons that you'll get leads outside of your area.
Default Facebook Targeting
By default, we use a location radius for our campaigns.
This means that if we set up your campaign based on the zip code you provided, our system will give you an initial radius of 15 miles from the center point of the zip code.
So it's possible that you'll get leads outside of the area you specified.
This is a quick fix. We'll just need to adjust targeting for your campaign.
Tip: Let us know if you're getting leads outside of your area by emailing email@example.com and we'll make a quick adjustment to your campaign.
While it may be "annoying" to get leads outside of the area you specified, it may actually be a great thing!
Once we've updated your targeting, if you're still getting leads outside of your area, it's most likely the result of social sharing!
This means that you're getting leads because people in your network are engaging with your content and sharing it with their friends who are outside of your location.
So in reality, your ads are performing better than expected!
These leads do NOT "cost" you anything. We're not spending any advertising dollars to target these people.
These leads are extremely engaging to your audience. So much so that people are sharing them with their friends and family, which is exactly what we want. You should consider these leads as extra organic traffic and more free engagement, which is great for brand awareness!